Music that creates atmosphere in your

Aura is a licensed, fully legal B2B music service that allows you to play create AI-powered playlists and play music all day long.

Aura creates a personalised playlist in seconds

Using Aura app, you can easily create the perfect playlist for your business in only few clicks. No music or technical skills are required. Just register your business profile, set up main parameters and Aura will create a playlist custom-made to your business and customers.

Designed for your business.
Just press play.

Medical clinics
Beauty salons

Be nice. Play fair.

End-user music streaming offerings, such as Spotify, Deezer or Apple Music, are only licensed for personal use. Aura is a B2B music service licensed for commercial use. You can stream legally background music in your store, restaurant or gym thanks to Aura’s license in 40+ countries, e.g. BMI and ASCAP in the US, SOCAN and RE:SOUND in Canada and PRS-PPL in the UK.

Schedule your playlist

Meet the changing needs of the day with drag-and-drop simplicity. You can schedule ahead of time which music will play in one or more locations or zones within a location. Play energetic music to speed things up and move customers along or choose a lower-energy soundtrack to slow things down and keep customers around.

Stay updated. Engage customers.

Studies revealed that 65% of in-store customers do not relate to copyright-free music, also known as “elevator music”. Aura plays only copyrighted, carefully selected tracks to inspire and engage your customers.

The Weekend

Dua Lipa


Harry Styles



Taylor Swift


Tame Impala

Glass animals

30 day free trial.

No credit card required. No commitment.